Know your customer
View companies, contacts, addresses, documents and relevant history in one clear customer overview.
YOUR ERP CONTAINS THE CUSTOMER DATA
CRWN shows you what matters.
CRWN Sales brings together customer data, appointments, orders and interactions, enabling sales and account management to follow up with customers more effectively and build stronger relationships.
Which products does the customer buy? How often do they order? When was the last contact? Which actions are still outstanding? And what was discussed during the last visit?
Your employees ask these questions every day. CRWN Sales brings the answers together in one online workspace by combining data from your ERP with customer interactions, appointments and outstanding actions. This gives sales and account management the context they need to prepare for customer conversations, follow up on agreements and take the right next step.
From customer insight to targeted action
With the right customer context at their fingertips, commercial follow-up becomes a clear workflow. CRWN Sales helps your team move step by step from understanding the customer and their ordering behaviour to planning and preparing interactions, recording agreements and identifying commercial opportunities. This turns every customer insight into a concrete next step.
Understand ordering behaviour
Use order and product information to see what a customer buys, how often they order and where commercial attention is needed.
Plan your activities
Manage activities, tasks, appointments and customer visits from one environment. Make it clear what needs to happen and who will take the next step.
Prepare for customer visits
Give account managers insight into recent orders, purchased products, previous interactions and outstanding agreements before each visit.
Capture information immediately
Record conversations, visits, agreements, documents and follow-up actions for each customer. This keeps valuable information available to the entire commercial team.
Focus on commercial opportunities
Use analyses of customers, orders and products to identify which relationships need attention and where commercial opportunities may arise.
Everything you need for a complete view of your customer
CRWN Sales brings customer data, interactions, orders, documents and analyses together in one practical workspace for customer management and commercial follow-up.
Companies and contacts
Addresses and contact details
Activities and tasks
Calendar and visit planning
Customer, order and product information
Visit reporting
Documents
Customer and product analysis
Commercial follow-up
Your ERP data as the foundation for targeted customer follow-up
CRWN Sales connects to the relevant customer, product, pricing and order data in your ERP. Your commercial team can enrich this information in CRWN with activities, appointments and visit reports.
This way, your ERP and CRWN Sales reinforce each other: your ERP provides reliable business data, while CRWN Sales supports day-to-day customer interactions and commercial follow-up.
Discover how this can work within your organisation during a demo.